Lately, I hear a lot of complaints from Internet marketers. They complain that people just don’t opt-in to squeeze pages any more.
Thanks to spam, fear, and paranoia, it’s now harder than ever to get an opt-in. Used to be you could put a form on your web page that said, “Sign up here to get e-mails.” Literally, you could use those exact words.
People used to opt-in like crazy! E-mail was new. E-mail newsletters were new. It was exciting! “You’ve got mail!” Now, we’re all overwhelmed with e-mails. We’re changing e-mail addresses; we have multiple e-mail addresses; some of us even have a fake e-mail address that collects all our spam, that we never look at.
Finding genuine opt-ins is challenging. Is there a way that you can ensure your opt-ins are from real people who will actually read your e-mails?
The good news is that you can increase your opt-ins, using simple proven methods that need little work.
Here are three tactics you can use to get more opt-ins:
Make a good offer. People don’t want to opt-in unless they are getting something in return - a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers’ needs. Don’t just offer the same old tired deals. Make it something that they can only get from YOU.
Use a bigger button. Go to my website at www.RayEdwardsCopy.com. Check out the big button on my subscription form - it’s larger than most other buttons I have seen. While you’re there, check out how the color of the button changes from red to green as their cursor glides over it. This subtle psychological influence takes people from “Stop” to “GO!”. It may sound silly, but it works! And it’s not just me saying so - this has been verified by other colleagues, like Michel Fortin, Armand Morin, and even Eric Graham, The Conversion Doctor.
Keep all distractions off your opt-in pages. Look at my page again. You’ll notice there are no distractions available. I have some legal notices at the bottom of the page, but they are required to be there (You should have legal notices at the bottom of your pages, too). But notice that I display them in subtle fashion, and when you click on them, they open in smaller pop-up windows, and don’t lead people away from my opt-in page.
While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.
