Creative Blogs

As all website owners know promoting their online business is important if they want to reach new customers. It is through the use of article marketing that a website owner can deliver a specific message which in turn may result in them getting a new member or the purchase of goods from their site.

Through the use of article marketing a website owner can become well known in a particular field and so build up their credibility as well. It is through this type of marketing a person is able to build and then establish a good relationship with those they consider to be their target audience.

So instead of promoting your goods to the general public you will through this form of marketing be able to target a specific group of people who are interested in what it is you have to offer. There are many ways you can do this. You can post your articles in newsletters or get them published to websites that you know that they are going to visit or are already visiting. But just what kinds of results can you expect to achieve through the use of article marketing for your online business.

1. Through getting your articles published not only on article directory websites, but also in newsletters and on some other peoples websites then the chances of you getting more hits to your own web site are greatly enhanced.

2. The more visitors (traffic) that comes to your site so the more chances you’ve got of in reality being able to change these people from just being visitors into those who wish to sign up to your site or who will buy something from you.

3. Every time your article is published or appears on one of the more popular sites on the internet you will find that another link has been made directing these people to yours. So no longer do you actually have to ask other website owners if you can have a reciprocal link. It is through your article writing these other website owners will be able to obtain great content for theirs and which they will be willing to use. However it is important that if using your articles they keep your resource box intact which will contact a link back to your own site.

4. The more times your articles are published and appear on the internet then the more links there will be to your site. Thus the more links you have directing people to your site so the higher your page ranking will be on the various different search engines (such as Google) that people use. However it is vital that if your article is being published on another site that it is relevant to your own. By having your articles published on sites relevant to your own then this further increases your chances of a higher page ranking.

As time elapses and the more article marketing you do so this will assist in increasing your position and credibleness with other people. Before long you’ll discover yourself being accepted as being an expert in your specific arena. The more you can prove to other people how much knowledge and expertise you have the more likely they’re to believe you. Therefore the more a person believes someone then the more likely it is they will want something from them.

Directory Marketing is a little known term which gets kicked around a lot and can be taken to mean different things. Internet marketers would call Directory Marketing an avenue to make money by building many different types of niche directories and embedding them with Google Adsense Ads and making money from it. While this is an effective practice, there is another way to look at Directory Marketing. You can build quality backlinks with web directories and they will help market your website by enhancing your search engine rank and position.

Directories might appear to be nothing but a link farm to some, but the reality is, a superbly established SEO Friendly web directory can be the M16 in your SEO arsenal. Whyis this? The understandable reason why, is a directory which hand approves website for the directory, can create a high value source for internet visitors; and Google and most other search engines know this. Thus, when you submit your site with a web directory, it gets instantly recognized as a qualtiy backlink to your site.

What do you think is a high quality or good backlink? By finding out the Pagerank (PR) of the web directories you list with, you can effectiely guage the value of your backlink. The proper method is submitting to a large variety of websites that vary in Pagerank to develope your backlinks in a natural way, not giving them a systematic or formulated look. You want more PR5’s than PR0’s, but there is a definite reason for the procedure.

Changes in your linking method will aid over the long haul. Most directory owners are meticulous about mastering their own site’s Pagerank and will always stop at nothing to achieve a higher rank. This is great when you can get into a directory which goes from a PR0 listing to a PR5 in a year. Increased listing power for your link and an enabler of your site’s enhanced status. Plus, you might get in on a site, like the Aviva Directory which only accepts paid listings and has a 14,000 rank in Alexa and a PR6 rating.

List your site in as many directories as you can. The key here is not to do it too fast. Meaning, do not hire a freelancer or submission service and have them submit your site to 1000 directories in 4 days. Google looks at this like SPAM. Search engines will think you are manipulating the system to get a higher rank and then downgrade your site, effectively rendering your hard earned backlinks to mean nothing.

Submit your site almost exclusively to Free Directories, but also use Paid Directories, especially Bid for Placement Directories as the value in these types of directories is only beginning to be seen. When submitting your site, remember the importance of using anchor text. Identify you site’s specific string of keywords and start with about 5 solid word variations which fit. DO NOT use one word titles. Almost exclusively use 3-7 words as this establishes keyword entry points to your site through the search engines.

Understand, creatin quality backlinks is simple. Just make sure you have a plan and realize it takes some time. Backlinks are not created overnight, but building them through Directory Marketing will help you create higher quality ones.