Creative Blogs

You Need to Find Your Unique Selling Position (USP) in order to Reach Your Greatest Success. I’m sure you don’t mean it, but you may be confusing customers with your advertising. Your customers have so many choices in almost every product classification. When they’re shopping for a service or product its normal for them to have even thousands of alternatives.

If you don’t believe me just search the Internet for common products to buy and look at the search results. You could be faced with alternatives in the millions.

So that’s good right? You’re sure to like it if you’re the buyer. But us markteters will find it a challenge? What are we to do in order for our companies to survive?

If Your Advertising Doesn’t Make You Different, You’ve Missed the Mark. The first thing your advertising must do is show your customer how you’re different from everyone else. I was consulting with a small business client the other day and we went to the yellow pages for her product category and saw a perfect example of how advertising should not be done..

There were pages upon pages of ads. They all had one thing in common. They were so much the same that you could have substituted one company name for another without changing the ad in the slightest.

My client was depressed over this, but I was energized! Why? This was a great opportunity for her to differentiate her business. Whoever differentiates wins the battle for business!

Without Clear Differences–Price is the Deciding Factor. What do you think happens when consumers are barraged with choices and do not perceive any difference between one supplier and another? They evaluate and make their purchase decision based on the one thing they can measure–price! When there is no other point of differentiation, price becomes the deciding factor. That’s not good for you and it’s not even the best for your customer–especially if you’re in a business where your value is best realized when you have an on-going relationship with your customer. Customers who come to you for the best price will leave you just as quickly as they find a better price. It’s like being the fastest gun in the West. No matter how fast you are, there’s always someone faster. Don’t play that game. It’s better to differentiate.

You can command higher prices through differentiation. Companies who effectively differentiate themselves from their competitors can demand higher prices for their products or services. The lowest price is not always the winner. Think about this for a minute. You don’t always buy the lowest price. Even if you’re the world’s biggest cheapskate you can differentiate between bruised and fresh vegetables and you’ll pay the higher price for the fresh produce. Right?

So, what makes you think your customers are any different? Sure, your price must be reasonable, but if you have highlighted a difference in your product, customers will pay extra to have that recognized benefit.

So, your key to increased sales, happier customers and increased profits is to simply find the thing which makes you different from your competitors and make certain you’re getting that message out in your advertising.

Adwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve…

…And that’s pretty daunting when it’s your own time and money on the line!

So, here’s some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

A crucial element of Adwords account is how well you have your Adgroups organized.

Don’t fall prey to the “rookie” mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.

Save yourself lots of pain and frustration, don’t do this!

Trouble in that you’re be playing Adwords like an amateur, and end up “rack rate” for your clicks instead of “wholesale”, you’ll suffer from lower CTR’s due to poor relevance of your ads, and most likely you’ll be nailed with poor quality scores.

Always remember, “relevance” is key on Adwords!

And since it’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, you need to “break out” keywords into their own adgroups.

For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you “break out” the keywords into new adgroups, notice how much easier it is to write extremely focused ads, using the keyword(s) as much as possible in the ads.

Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!

I’m going to give you some information you can use to decide if you want to hire someone to manage your pay-per-click campaigns in Adwords, Yahoo! Search Marketing and Microsoft AdCenter, or if you want to do it yourself.

The bottom line is that it depends on YOU - I am just making you aware of what to watch out for in PPC managment. Hopefully I can save you some time and money too!

If you want to manage your own PPC campaign, here are a few things you should to take into consideration:

Time –> How much free business time do you have? How much are you willing to give up to manage this? Managing a PPC campaign can be VERY time-consuming!

Experience –> Do you already know a lot about PPC marketing? Most of the bigger companies have someone with at least 4 years of PPC experience, if not more!

One way is to spend lots of time reading the PPC marketing forums (this way is free). Secondly, just go ahead and open your own PPC accounts and get started, and get your hands dirty (this is what I did, and it was very expensive). Nevertheless, both are good ways to gain experience, and both can put you on track to make a profit.

Competitiveness –> How many other bidders are there? How much are the bids going for spots on the first page of results for a specific keyword?

Keywords –> How many keywords will you be bidding on? Do you know how to find all the targeted keywords for your business? Keep in mind that if you are in a competitive industry, you will probably be going up against other advertisers who are using expensive bid-management software.

Ad Copy –> Do you know if you can write good PPC ads? I’m not talking about normal ad descriptions, but relevant PPC descriptions. The difference can be the deciding factor between your site making a profit or a loss - a lesson I learned first-hand.

Budget –> If you are new to PPC and plan on spending more then $500 per month, I recommend you start off hiring someone to manage your PPC ads or to act as a consultant. It will be well worth the money if you shop around for the right person or company to help.

Learning new strategies and tactics - PPC marketing is constantly changing and evolving. Staying up-to-date involves reading newsletters and forums regularly, consistently, and carefully.

If you decide to hire someone to manage your PPC efforts, here are several things you should take into consideration:

1) Experience:

What type of experience do they have? How long have they been in business? Do their current clients recommend them unconditionally?

2) Cost:

Watch out for the ones that are TOO good. Remember the saying that if it sounds too good to be true, it probably is. Talk to at least three or four different companies and compare them carefully before making your choice.

3) Bid monitoring:

How often do they check your bid positioning?

4) Customer Support:

You are going to be communicating (via email or phone) a lot with the person running your PPC ads. You should like talking with them and find them easy to talk to.

5) Response time:

How quickly will your calls or emails be returned?

6) Support:

Do they offer phone support or only email support?

7) ROI tracking:

It is not essential to have ROI tracking, but in today’s market, it drastically increases your chances of having a profitable PPC ad.

All in all, for most people, hiring a professional and knowledgeable person to manage your ppc accounts is the way to go! Unless you have the time, patience and money to burn on getting past the learning curve can be pretty painful. Hire someone to help you get going today, and you won’t ever regret it!

Receiving phone calls and emails is something I handle every day of every week. Individuals write to me often on the advice of programs they join, or from finding me in the search engines. They come to me for clarification on how to market and advertise online.

In many instances, the caller has actually joined a program that is designed to address the very questions they are asking me. I can’t help but think, “What’s wrong with this picture?”

A program online must supply you with something in return for taking your money. Often the backend or back office portion of a membership features informational products or training in their particular venue. These are the most common forms of memberships.

When considering joining any online program, there are two questions you need to address, whether it is a membership site or not. These two questions are:

1. What is the program giving you in return for your money?

2. Other than promoting that program to others will it also show you how to make money online for any business?

Here’s a typical scenario painted for me: I’m contacted only to find out the caller or emailer has no real idea about what they joined!

Sad but true. Somehow, somewhere along the lines of reading an action packed and powerful sales letter, the hunter forgot what he or she was hunting for - direction to help him or her build their own business online.

Another possibility is the person really has no current viable idea for starting a business online and, instead, opts to promote that program as if it were their own. Therein lies the problem. You become an affiliate of the program, not the sole proprietor.

This is the background painted for you, but the problem does not stop there. In the rush to tell others about their wonderful find, they totally neglect to educate themselves on the finer points of what that program (membership or not) has to offer.

They skip the details.

Personally, I can tell from talking to someone or emailing back and forth when someone is doing his or her job or trying to take the easy way. Unfortunately, by taking the easy way they create further difficulties for themselves. How can you sell something to someone when you don’t know what you are selling?

Do yourself a favor. When exploring all the great membership sites and products, software and services available online remember your first objective. If it was to find out how to build a business, then use that membership (assuming they really do have the goods) to educate yourself and build your own thing online.

If your reason for joining was just the allure of making money with that membership or program, then at the least learn everything there is to know about what you propose to sell. When others join under you, I would hope that you’d agree that you have a moral responsibility to that downline individual to help them succeed, too.

People can sense the difference.

Resell rights equates to selling another persons work. This Will be something that Will be very simple to do and it is completely by the book. It Will be very simple to do and you can have a lot of money with out any real hard work. There Will be a small amount of work involved so it’s not all that easy but easy enough.

The idea is that you purchase the resale rights to an ebook and you get with it absolutely everything that the author has already created to hold their product. For your buying the resale right for an established ebook you get 100% of the profit created for the sale of that ebook. you can also purchase the master resale rights that allow you to sell resale rights to the product you have purchased.

This is even more dollars available to you and your wallet. The hard part of this is that you still need to create a website and promote the ebook(s) that you have for sale. Depending on the ebook you buy, there may be hundreds to thousands of people marketing the same simular ebooks. You will have to get in your niche to market your ebooks so that you can create a lot of money.

You may resell separate ebooks or you may buy complete packages of ebooks for as inexpensive as $30. If you do search for ebooks to buy resale rights for, double check that you check the fine print of the sales papers. This is because they will tell you what you may or may not do to create money. In a few cases, you can possibly could make CD/DVD products based on the ebooks. You need to know what you may or may not do so that you may stay clear away of legal hot water.

This is honestly really easy to get done and you will make money marketing these ebooks. The only thing that Will be undetermined is just how much money you can create. The universe is the limit and the quantity of effort you are willing to forth will dictate just how much money you will create for yourself. You will want to use an outside third party to run your sales to help keep your costs lower. If you use PayPal, you can raise your profit margin on every single ebook you sell.

All you need to do is promote your website to create traffic to it with people that want to buy your ebooks. Then you may chill and soak in the money in your PayPal bank account and transfer it into your checking account. If you can make related products to add to your resale ebooks, it just adds to the money you can make.