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Just A Thing Or Two On Article Marketing

by Makas Maseko

Articles are one of the easiest ways to promote your website in order to generate traffic and increase your earnings.

You will submit your article to article directories and as the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

When search engines find the link to your site or product they do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

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Outsmart The Competition By Partnering Up

by Robert Paul Williams

Your company rivals could help you rake in a larger share of the market. Ponder these five points when considering co-operating with your competition.

#1: Your list of business contacts will increase. Imagine what it would be like if your mail list increased by 100%. That would definitely make for a surge in business. You could easily go from a list of 500 customers to a list of 1000 customers provided your competitor’s clients have an interest in your product or service. By teaming up with a competitor that serves the same target market, you could easily share customers.

#2: Credibility. Partnering with another company can add more trust and professionalism to your business. Two competitors working together is seen as a move to improve service to the customer.

#3: Product bundles. If you have products, teaming up with your competition can result in fantastic product bundles to promote to both your list and your partner’s list.

#4: If you and your partner have affiliate programs, then a joint venture will result in not only you and your partner making a nice profit on your own, but amplifying those profits with your affiliate network. This is particularly helpful because the affiliates for your partner’s network will be interested in and capable of promoting your product bundle, since you’re in the same industry.

#5: Product creation. You can collaborate with your new found partner in delivering unique products created specifically for all clientele of both companies. Consider the possibilites.

While it may seem a bit unorthodox to contact a competitor to boost your bottom line, it does make sense if you really think about it.

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Making A Business Competitor Into A Business Partner

by Robert Paul Williams

Your competition may be your key to bigger profits. Here are five reasons to partner with your competition:

#1: Your list of clients will increase by undoubtedly. Just sharing your opt-in lists could reap some significant rewards. Just be sure you and your competitor serve the same target market to benefit from sharing lists.

#2: Credibility. The general public will perceive you as having more credibility when you partner with another business. If you partner with your competition your customers and prospects will perceive it as a strategic team. The power of two or more holds much more credibility in the eyes of the public. Additionally you will be perceived as a good business person because you have the forethought to partner with another business. It gives your prospects faith and respect in you and your business.

#3: Product bundles. Combining products and/or services can make for some fantastic deals for both your client’s as well as your competitor’s.

#4: Consider the benefits to be had if you and your competitor both have affiliates who can promote your products and/or services. Really the possibilties are endless. As long as you and your competitor both target the same buying market, each of your affiliates will also be willing to participate in this joint venture.

#5: Product creation. Combining talents to produce new products can create a terrific buzz in addition to greater profits. Regardless of the market you serve, a joint venture production of books, software, seminars or video can be quite beneficial to both parties involved and your clients.

While it may seem a bit unorthodox to contact a competitor to boost your bottom line, it does make sense if you really think about it.

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Five Things Not To Do When Approaching A Possible Partner

by Robert Paul Williams

When seeking a partner for a joint venture, it does require some diplomacy skills. Here are some pointers to help you present yourself properly.

1. Don’t be afraid. You can literally undermine your own success by not believing in the validity of your proposal.

Do approach your potential partner with a smile, even if you’re talking to them on the phone or sending an email. A positive and enthusiastic attitude can and will be felt, and it will make a difference. Go into a potential partnership with an eye toward the possibilities and start things off right.

2. Don’t give the impression that you are “in it” for yourself. People can smell that a mile away. Your contacts as potential JV partners are busy running their own business and probably don’t have enough time for themselves. If you give them the impression that you want something from them, chances are you will just run into a brick wall.

Do tell your potential JV partner how they will benefit. Put emphasis on what they will get by partnering with you. Will this increase their income? Can they add more people to their opt-in list? Will they benefit by expanding on their product line? Give them the impression that you discovered that a partnership would be mutually beneficial.

3. Don’t make your sales pitch on first contact. If you just jump in their with your proposal, you will just turn people off. Consider your potential partner’s point of view. Ask yourself, what type of approach would earn your willingness to listen? I am sure you will agree that the hard sell just doesn’t work.

Do initiate contact with sincere compliments and weave your presentation into your conversation. Be upfront and let your contact know why you are seeking to partner with them. Do your homework and research your potential prospect’s business. You will definitely make points with them if you are knowledgeable about their business. Present your proposal with facts specifically beneficial to your potential JV partner. Be sure to ask questions along the way.

4. Don’t expect an immediate answer. You’re excited about working out a JV partnership and that is understandable; however, you’ve had plenty of time to think about it. The idea is new to your partner and they need time to mull it over.

Do allow your potential JV partner plenty of time to ponder over your co-operative plan. Be sure to get permission to recontact them after a period of time to see if they are ready to get started. You want to avoid pressuring them.

5. Don’t be inflexible. Entering into a potential joint venture doesn’t get far if you are dead set on how it will go.

Do be prepared to negotiate everything. Remember that in the long run, a joint venture partnership will still bring you profits, more contacts and customers, and a new business partner. Be willing to negotiate on tasks and profits - it not only demonstrates that you’re a smart business person, it shows your partner your willingness to work with them.

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Five Tips To Avoid Conflict When Seeking A Business Partner

by Robert Paul Williams

Getting a business owner to partner up with you for a joint venture does require some sales savvy on your part. Here are five pointers to help you succeed.

1. Don’t be doubtful. You can literally kill your chances of success by believing your potential jv partner won’t see the benefit of your proposal.

Do contact your possible business partner with sincere friendliness regardless of how you contact them. Sincerity can be sensed. First impressions are lasting. Approach a potential partnership with an attitude that speaks of possibilities and mutual benefits.

2. Don’t give the impression that you are “in it” for yourself. People can smell that a mile away. Your contacts as potential JV partners are busy running their own business and probably don’t have enough time for themselves. If you give them the impression that you want something from them, chances are you will just run into a brick wall.

Do tell your potential JV partner how they will benefit. Put emphasis on what they will get by partnering with you. Will this increase their income? Can they add more people to their opt-in list? Will they benefit by expanding on their product line? Give them the impression that you discovered that a partnership would be mutually beneficial.

3. Don’t make your sales pitch on first contact. If you just jump in their with your proposal, you will just turn people off. Consider your potential partner’s point of view. Ask yourself, what type of approach would earn your willingness to listen? I am sure you will agree that the hard sell just doesn’t work.

Do praise and present. Tell your potential partner why you want to partner with them. Research your potential partner ahead of time and impress them with your knowledge of their business. Instead of giving a sales pitch, consider it as a presentation. Lay out your proposal, highlighting the benefits to your potential partner as you go. Be ready and willing to listen to your partner’s ideas - in fact, it may be a good idea to ask them questions as you go so they feel involved in the presentation.

4. Don’t expect an immediate answer. You’re excited about working out a JV partnership and that is understandable; however, you’ve had plenty of time to think about it. The idea is new to your partner and they need time to mull it over.

Do let your partner consider your offer. Make an agreement to recontact them if they haven’t responded after some time. Its wise to keep the pressure off and let them see how your plan fits in with their business.

5. Don’t be stubborn. You must not operate from the space that you know everything or else its just not going to work.

Do be willing to co-operate. You will discover that a joint venture relationship is really about what each of you can bring to the table and share. You both can gain greater profits, more business contacts, and customers through your joint efforts. Your willingness to co-operate and create does have a lasting effect.

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