by Healthy Wealthy nWise
Steven E is a book publisher with over 20 books in print. Fourteen of his books are bestsellers including “Wake Up…Live the Life You Love” As one of the leading experts in the movie “Pass It On”, Steven lives to help people. He wants everyone to live to their full potential on an emotional, physical, and spiritual level.
Steven E believes that people should get their lives on purpose as early as possible. When he was only 21 years old, he was startled awake by an inner voice telling him to write a book, so he did. He knew it would sell millions, so he never gave up. Today he not only publishes books, but he also has CDs and speaking engagements.
It’s magical the way people start showing up in your life to help you when you’ve found your purpose. Steven helps others so he can help himself, and he believes it will work for everyone. He first tried this method by recruiting 55 people to contribute to a book he was writing. In what he calls “team publishing,” everyone was able to get published at the same time.
Team publishing is similar to opening a coffee shop with investors. When investors put money into your coffee shop, they’ll be sure to invite everyone they know to the grand opening. They want the business to succeed because they’ve got a vested interest in it. If several people co-write a book, they’ll all send copies to their family and friends to get the word out. Soon everyone will be buying the book.
Steven E believes the key is to help others first. When he introduces himself, he says, “Hi. I’m Steven. How can I help you?” This introduction catches people off guard and breaks the ice. They’re free to find out who you are and how you can be of benefit to them. At the same time, you can devise a way to help yourself by helping them.
By finding out what others need and helping them with that need, you can form a bond with them. They will see what an asset you are, and in turn, they’ll refer you to all of their friends. This type of marketing isn’t only for book publishing. It can help any type of business. A chiropractor can give free appointments to his friends, and in turn, his friends will refer paying customers to him.
Steven will be the first to tell you it’s almost impossible to get picked up by a major publisher unless you have a well known name. You’ll almost always have to self-publish, and you’ll have to come up with your own marketing strategy. His best advice is to skip the business cards. Hand out copies of your book instead. When you have a book, suddenly you’re an “expert.”
When you hand out a book, you’re setting yourself up for residual incomes. People talk about books. They don’t talk about business cards. Getting your name out there will build your business. To make it even better, try getting a short story published in a book with a big author. You’ll have instant credibility, and you’ll be helping the big author sell more books as well.
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