Network marketing is one of the most effective ways to conduct business. The reason being that word of mouth advertising is much stronger then print. Think about it for a moment if a friend told you that they love Product A and what it did for them, then you will probably remember that when you go to male that purchase and you are comparing Product A to Product B. Which one are you libel to pick.
It’s the fear factor that drives most small business people away from networking. I have given you a program to help you get over it.
First lets address the fear of public speaking. This is not as difficult as you may think; it does take a little bit of practice and preparation. I have listed a few things you can do help you get over this.
1. To put it simply, you have to be properly prepared. Follow the tips that follow and practice what you are going to say, until it becomes natural for you.
2. Get plenty of rest prior to an event and have your materials already prepared no later then the night before.
3. Some may say on the way to a function, listen to your favorite type of music to help you relax. I personally do the opposite and listen to music that motivates me and gets me pumped up. Which ever works for you to put you in the zone!
Now here’s the real secret. How to network without rejection. Well you first have to realize that your not there to sell everyone in the room. In fact your not there to sell anyone at all. The purpose of networking is seeing how you can help others and they in turn can help you. Now if you get a client out of this then great, but it’s not the objective. Now knowing that your not there to sell anyone, then no one can reject you. Follow the instruction below to develop your own 30 second spiel.
1. Introduce yourself and your company name.
2. Next generate a statement of what you do rather then simply saying what you do. Example don’t say I’m a landscaper, instead say We assist our clients in planning and creating their own at home paradise.”
3. Now mention no more then 2 (and 2 is pushing it) most important hot buttons or industrial facts.
4. Well the only thing left is to tell them who makes the perfect client for you and in a rejection free statement if they know anyone to please have them contact you. Remember you are there not to sell them, but to find those that can help you to find more leads and you are them to help them.
5. Your target time here is 30 seconds long.
Now you have the tools to be able to network without rejection and without fear.
